Which term refers to the diagram showing product placement to maximize sales?

• A. Planogramming
• B. Product Layout Diagram
• C. Planogram
• D. Shelf Diagram

Answer: (C)

The diagram that shows exactly where products should go on shelves to maximize sales is called a planogram. It maps each item’s location, the amount of space it gets, and how it relates to neighboring products, helping retailers optimize layout, consistency, and sales across stores. The act of creating these diagrams is planogramming, not the diagram itself. The other terms aren’t the standard labels for this specific merchandising diagram.