Which statement best defines a planogram?

• A. A written list of products to stock in the store.
• B. A diagram or model that indicates the placement of retail products on shelves in order to maximize sales.
• C. A layout of store aisles with department sections.
• D. A marketing flyer for promotions.

Answer: (B)

Planograms are diagrams that map out exact shelf placements for products, showing which items go on which shelves, in what positions, and how many facings to display. The goal is to optimize space, boost visibility, and guide stocking so customers encounter the right items in the right order, which can drive sales. This focus on precise shelf placement and space allocation is what makes the definition match planograms. By contrast, a simple list of products to stock isn’t about where they sit on the shelves, a store-wide aisles layout is broader than shelf-level placement, and a promotional flyer targets marketing messaging rather than shelf arrangement.