Which practice refers to pairing related items to boost sales?

• A. Excludes
• B. DIDO
• C. candy
• D. cross merchandising

Answer: (D)

Cross merchandising is pairing items that go well together and placing them where customers can see both, encouraging a add-on purchase. When related items are positioned near each other or highlighted in a promotion, shoppers notice the connection and are more likely to buy both, boosting the overall sale. For example, batteries displayed next to flashlights or salsa placed with chips makes it easier for a customer to pick up the complementary item they’ll need, increasing the basket size. This approach leverages the natural shopping flow and convenience of finding related items together, which is why it’s effective. The other options don’t describe this practice: candy is simply a product category, not a merchandising method; DIDO isn’t a standard term for pairing items; and excludes doesn’t refer to a sales-boosting merchandising technique.