POP stands for which concept?

• A. Point of Price
• B. Point of Purchase
• C. Purchase Order Process
• D. People of Purchase

Answer: (B)

POP stands for Point of Purchase. This is the spot in a store where a customer is making a buying decision, and the displays, signs, and demonstrations you see there are designed to catch attention and prompt a purchase in that moment. For Home Depot-style merchandising, POP materials appear on aisles, end caps, or near checkout to highlight promotions, show how a product is used, or suggest related items, aiming to boost impulse buys and add-ons. The other terms don’t fit because they aren’t standard merchandising phrases: Point of Price isn’t a recognized concept for promotional displays, Purchase Order Process relates to ordering goods, and People of Purchase isn’t a retail term.